You set goals.
We make distance.

Discover

A life in the pit lane.

Late summer 1977 - Walter Mertes races over the legendary Nordschleife in the Hocheifel for the first time at the wheel of his Porsche 911. After countless laps through the Green Hell, Walter Mertes has remained true to motor racing to this day. As founder and CEO of the leading full-service agency in motor racing, wm sport. In 1985, he swapped the cockpit for a desk and has since been marketing exactly what has always excited him the most: Performance.

Getting things rolling - With over 300...

Just a little bit on the gas is not enough. Always hit the target group exactly where it makes an impact. wm sport offers the right sports sponsorship for a wide range of companies - precisely in the environment that suits a brand. From the racetrack to the basketball court, from the e-sports arena to the GREENTECH FESTIVAL: maximum reach, even beyond the pit lane. Because no matter what the sport: what counts is performance.

Getting the PS on the Road - that's what many People promise. WM Sport gets them to the Finish Line.

Good advice does not have to be expensive - but it is the cornerstone for optimal sports sponsoring and successful marketing concepts. From strategy development and conception to research conducted on the right platform and the analysis of performance downstream - experience and expertise are game-changing for making it safely across the finish line.

Teamwork

Smells like team spirit.

Success is a matter of teamwork. Nowhere do you learn that faster than on the racetrack. A driver is nothing without the guy who changes the tyres. And he in turn is nothing without the guy who shoots past the competition across the finish line. Walter Mertes has been successful in motor racing for over 35 years. Sometimes it was good timing or just the right gut feeling - but without a clean, honest team spirit, a lot would have remained just a gut feeling.

Discover

Our drive

Performance

Race series

Motor racing is a passion. Emotion. Adrenalin - and good marketing. Without TV rights, track advertising and colourful stickers on fast cars, no one would be able to really share this passion. wm sport markets national and international top motor racing race series - with passion and emotion ... and not infrequently with adrenalin.

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Race teams

If the racing circus is to really roll, it needs movement in the ring, fair competition and high-tech battles at the highest level - as well as the colours of your company. This is your display, highly visible, high-quality and prominently placed in a fascinating environment.

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Race cars

It doesn't have to be the whole team: Individual vehicles are also lightning-fast advertising media and highly visible sponsorship vehicles for the values of your company - on a great platform with convincing appeal.

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Basketball

With a series partnership in the increasingly popular Basketball Bundesliga, brands convey down-to-earthness and likeable proximity with high advertising output. In basketball, it's not just the players who are real giants - the visibility of your brand certainly doesn't come up short either.

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E-Sports

The growth market of the future. Nowhere is the target group so young, with such purchasing power and at the same time hard to reach through classic communication channels. E-sports events are getting increasingly bigger and more international. Brands need to be seen where the music is playing. On-event sponsoring makes your brand an authentic companion of the gamer community and offers a real alternative to the countless messages on the Web.

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Greentech Festival

Sustainability is no longer just an issue for Greta. Our planet is sinking at its knees. Good ideas and rapid answers are needed right now. The three-day GREENTECH FESTIVAL is the platform for green technologies, climate-neutral concerts and a conference with renowned speakers on the subject of sustainability. In the context of the festival, particularly outstanding concepts will be awarded the GREEN AWARDS - offering forward-looking cooperation approaches for brands with attitude.

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Winter sports

wm sport is not just about maximum performance when the sun is shining outside and outdoor pools are thronged. When the Nordschleife sinks into the snow in winter, the Nordic and Alpine Ski World Championships as well as the Ski and Biathlon World Cups offer perfect alternatives for a high-reach brand presence during the long winter months. Those who advertise here can make sure that the competition has to put on some warm clothing.

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WM Sport

Sponsoring

Event Sponsoring

Meet your target group on the spot. Without wastage. Brands need to be seen where the music plays. Event sponsoring makes your brand an authentic companion for your peer group. Take on the sponsorship of an entire sporting event or use the charisma of a series of events for your advertising presence.

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programme sponsoring

In this way, your brand does the rounds at record speed - with the maximum reach of judiciously deployed TV presentations. This is a particularly effective way to present your company in an exciting environment.

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Consulting

Good advice is sometimes expensive - good partnership is beyond value. Or as they say in sport: preparation is everything. With over 35 years of experience and expertise, we are ideally placed to successfully position brands in sport in the long term. Sound advice is the beginning and a good investment in the future of a brand.

Concept

Your targets, our suggestions. From this, we jointly develop the optimal strategy for you and your company. Our analytical tools help you reach your clients and maximise the performance of your campaigns.

Analysis

Through our network of event organisers and marketers, we find the perfect sponsorship platform for your objectives. We locate the best alternatives, analyse the relevant evaluation criteria and present the results to you in such a way that you can quickly and successfully incorporate them into your decisions.

Research

Our performance barometer enables you to track in detail the media services provided after the launch of your sponsorship initiative. To validate the objectivity of all the results, wm sport cooperates with leading independent media analysis institutions. Trust is good - sometimes control is too.

Sports cars and oldtimer

Automobile

Automobile

Automobile

Automobile

Automobile

Performance is our drive. Exclusive vehicles are our passion. We pass on this passion and always have a selection of classic old-timers from the 1960s and 1970s in showroom condition, rare racing cars with history and current special models on offer.‍

Automobile

To the vehicles

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Walter

Mertes